The Eastern Atlanta Launch Party

the eastern atl

Designer

Annie Duncan

Venue

The Eastern ATL

We were honored to have executed the design and catering for the opening of The Eastern, a state-of-the art venue in the Dairies complex in the Reynoldstown neighborhood of Atlanta, GA. The client wanted a “secret garden” feel, and the team knocked it out of the park with the contemporary floral design, string lights and wisteria elegantly hanging from the ceiling to achieve this look.

Bold served Bulgogi from the buffet table, which inspired the Asian themed décor. Annie Duncan, Event Designer on Bold’s team also has a strong background in catering, and believes people really do “eat with their eyes” first. For this reason, decorating with food and spices is one of her favorite things to do when it comes to buffets.

“When you can arrange food in an attractive way, I think it makes the experience feel more chef-centric and elevated rather than your typical buffet…” Duncan says. “…It has to be done so that it feels natural and a little imperfect.

Bold used cinnamon bark, star anise and cardamom pods to decorate the buffet, flavors and spices that are often found in Asian foods. The overall color palette was neutral and the team leaned heavily on texture from metals, moss, stone and natural wood. Annie used two different types of Chrysanthemum flowers because they’re native to East Asia. The red flowers are anthurium and although these are native to South America, she loved how the red popped against the neutral colors. The florals, décor, design and delicious food made for a successful launch party at The Eastern Atlanta music venue!

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