Southern Exchange

Located on historic Peachtree Street in Downtown Atlanta, Southern Exchange is the prime destination for those who like to be in the center of it all. Top restaurants, hotels and landmarks are all within short walking distance, giving your guests the perfect Atlanta experience.

With four unique venues under one roof, Southern Exchange is the most versatile event location in town. From Whitehall, a grand ballroom fit for a king, to the Augusta Conference Center, a meeting space suited for the C-suite, you'll find the venue that fits your needs. Southern Exchange is the perfect large-scale event facility, offering high-capacity spaces for Atlanta's biggest and best events.

Southern Exchange's crystal chandeliers, marble floors and ornate architectural details are the perfect backdrop for your next important, memorable event. Explore this venue's distinct spaces and book your event here today.

Majestic and steeped in history, Whitehall can easily accommodate large-scale special occasions without sacrificing intimacy and character. Formerly the grand entrance of the historic downtown Macy’s, Whitehall exudes classic glamour with its marble floors, vaulted ceilings, grand crystal chandeliers, and Corinthian columns. Its stained glass windows overlook the hustle and bustle of Peachtree Street for a uniquely Atlantan experience.


Offering 18,000 square feet of space with impressive 30 foot ceilings (not to mention 14 foot crystal chandeliers and ornate architectural details), Whitehall can fit 850 seated guests and up to 1,075 guests for cocktail receptions.


The Davison is an incredibly versatile, spacious venue that can easily be styled to meet your event’s vision. Equipped with various LED uplighting options that completely transform the room, the Davison offers a contemporary feel and 20,000 square feet of flexible space for guests to dine, dance, and mingle.


Offering 20,000 square feet of space with 18 foot ceilings, the Davison can fit up to 1,300 guests.


Rustic and intimate, this space is perfect for rehearsal dinners or post-conference drinks and conversation. The Grant Loft blends historic charm – its exposed brick walls dating back to 1927 – with the aesthetic of a modern loft.


Offering 4,000 square feet of space with 18 foot ceilings, the Davison can fit 150 seated guests and up to 300 guests for receptions.