A TURBOCHARGED REVEAL

for porsche 911

CATERING STYLE
Stations
DESIGNER
Steve Bales
VENUE
Porsche Atlanta Perimeter

When one of the world’s most respected car brands needed to make a splash, they knew who to call: Bold helped Porsche launch its highly anticipated redesigned 911 Turbo by transforming an automotive showroom into a luxury product launch experience designed to delight all the senses.

The new car was hidden under an oversized train on a model’s dress; as she walked away at the appointed time, the dress train pulled away to reveal the new 911 model. Entertainment was creatively used as décor by creating distinctive platforms featuring artisans and musicians. And for the big reveal, Bold even brought in a local marching band to create a truly turbocharged experience.

Along with signature Bold food stations featuring mediterranean flavors and sushi rolls, this product launch delivered what Bold events are all-about: Maximum impact and fun, with minimum fuss for a busy corporate client.

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